Six Principles of Persuasion

Contents

Overview#

Professor Robert Cialdini developed what he describes as ‘six universal principles of persuasion’. These fundamental human states allow leaders to increase the likelihood of influencing others.

Craft and User Level#

This aligns with the Leadership & Management at the Lead level.

Engaging stakeholders, Negotiation, Relationships, Representation, Change management, Recruitment and career pathways; Communication, Leading in the APS, Working in teams, Coaching, Conflict resolution, Performance management, SES orientation

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Six Principles of Persuasion - external site
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