Behavioural Insights (NZ)
Behavioural insights tools assist understanding human behaviour, which can inform policy design.
Applying behavioural insights uses tools such as ethnography, interviews, observation, data analysis and experiments to deliver:
- A deeper understanding of what drives behaviour
- Tested options
- Better policy design
This content has been provided by the New Zealand Government - Department of the Prime Minister and Cabinet.
Category and User Level
This aligns with the Strategy, Policy & Evaluation Craft at the Foundation level.
Related topics
behavioural insights; behavioural economics; randomised control trials; user research; analysis
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